In Q1 of 2021, we didn’t know what to expect. Should I go with the flow? Should I dream big and hope for the best? Are things going to get better or worse? 

Q1 was a quarter of positioning for the new while also navigating the unknown. 

At the beginning of the year, we’re setting new habits and adjusting our schedule to new goals. We’re building consistency and getting organized around our plans.

But, unfortunately, that’s where many of us stop. We spend the entire year planning and organizing our ideas versus actually executing our ideas. 

But, now is the time for execution and expansion.

So, in this post, I want to share ways I’m working to execute and expand my career, business, and passions. Hopefully, you can adopt a few of these too! 

My Challenge to you?

To EXECUTE AND EXPAND your reach through 

  • Pitching
  • Collaborating 
  • Expanding your skills to creating longer, more meaningful things

We’ve been doing the work, but now it’s time to expand beyond our comfort zones. 

As content creators, professionals, and entrepreneurs, we stepped outside our comfort zones to get started. But, it’s time to step out again and EXPAND. 

It’s easy to type up a social media caption. 

It’s harder to pitch my writing to a magazine. 

It’s easy to intake clients who come to me. 

It’s harder to pitch to clients and market yourself to them. 

So, my question to you is, “How can you expand your reach?”


How can you expand your reach as a writer, influencer, or content creator?

For my writers comfortable with posting captions on social media, how can you expand into blogging or creating audio/visual content? How can you go beyond blogging for your own platform and pitching to write for other platforms and magazines? Maybe it’s time to get off social and finally write the book (me speaking to me 😭)


How can you expand your reach as an entrepreneur? 

For my entrepreneurs, how can you expand visibility to your business? How can you grow beyond your comfort platform to market yourself on other platforms? 

We see a lot of people talking about social media marketing and using targeted hashtags. We don’t see a lot of gurus talking about pitching. Do you need to try traditional cold-email pitching to potential clients? Are there virtual or in-person opportunities to display business collateral or a “pop-up” shop for your business? 


How can you expand your reach as a professional? 

For my professionals, how can you expand your career vision? Is it time to finally pitch for a raise? Or, go for that certification you’ve always wanted? Should you have a career development conversation with your boss?

Is it time to explore leveraging your corporate expertise into a side hustle and business? Is it time to pitch your expertise and position yourself as the expert you are through public speaking? What’s one way you can influence others that are bigger than you? 


Many times, we think we have to create an elaborate plan to expand our career or business, but we don’t. 

What’s one email you can pitch to promote your work or services?

What’s one course you can take to be more competitive as a professional?

Q1 was about positioning. 

Now that you’re in position, it’s time to EXECUTE & EXPAND through DAILY, SMALL STEPS.

Who’s with me? 🙋🏽‍♀️


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